ROCO began not just as a cabinetry brand — but as a promise.
Inspired by the timeless romance of designer Eero Saarinen, who met his wife by the Italian seaside, we were moved by the image of golden sand patterned by gentle waves under the sun. That moment filled with warmth, connection, and beauty became the heart of our brand.
To commemorate that feeling, ROCO created Saarinen Blue, a color unique to our brand, capturing both the depth of love and the calm, enduring beauty of life’s most meaningful moments.
In 2004, ROCO was established with a strong dedication to professional design.
ROCO established its manufacturing facility and embarked on a nation-wide franchise expansion.
ROCO established a smart, digitalized factory equipped with advanced German HOMAG machinery, engineered by Schuler and led by German factory director Klaus, integrated with Canada’s 2020 system.
ROCO partners with Italy's SEVEO and TREZZ Studio to create design-led solutions inspired by Italian aesthetics. Since 2015, we've pioneered "Free Home Design", offering personalized services that drive growth.
ROCO evolved from single products to whole-home customization as the "Advocate of New Lifestyles". In 2019, we launched our Industry 4.0 Smart Manufacturing Base in Qingyuan, setting new standards in intelligent production.
ROCO introduced ten integrated space solutions and automated production for doors, walls, and cabinets. By 2023, we advanced our “Leading with Design Services” strategy to deliver aesthetic, functional whole-home customization.
We communicate honestly and act with professional integrity.
Nicholas Thomas
Jonathan Taylor
Salma Martin
Natalie Prescott